Strategic Planning

当前位置:首页 >> ABOUT US >> Strategic Planning

我们以主导品牌“天银”为总市场品牌,我们正努力申报成为广东省著名商标,并争取获得中国驰名商标。

       目前,公司拥有的注册商标13项,主要包括天银(中英文及图形)商标、沃垒(中英文及图形)商标、海柔(中英文)商标。
       其中,天银品牌战略以水性高性能聚合物乳液、水性胶粘剂、水性涂料、造纸化学品为主,高科技含量是该品牌的最大特点;
       沃垒品牌战略以水性木器漆、净味墙面漆为主,环保、无味、健康是该品牌的最大特点;
       海柔品牌战略则以工业用印刷油墨、光油产品以及布料纤维涂覆粘贴产品为主。
       我们将逐步把“天银”品牌及系列产品品牌推向市场,提高品牌知名度,以品牌促进市场销售。
       在推广品牌时,公司确立了以高科技技术为实施品牌战略的关键,市场潜在需求为实施品牌战略的方向,商标意识和知识产权保护为实施品牌战略的保证。通过注重品牌的建设,采用店牌、店面陈列,推广发布会,小区、街头推广,专业设计师和油漆工培训,报纸小品文、广告,中央台电视广告等方式提高品牌知名度。通过品牌树立公司形象,获取进入国际市场的通行证。


广东天银实业有限公司

完善的管理体系及先进的检测设备

Company Profile

天银实业技术中心研发力量雄厚,组织结构健全,项目分工明确,多年来,本中心在已成为本地区高分子合成领域的龙头企业。
通过成立“高分子合成技术开发中心”、“水性聚氨酯研发中心”和“水性木器漆实验室”等研发机构,使其既成为公司产品研制开发中心,又能为本地区其他同类化工企业排忧解难,从而带动同一行业技术的发展和创新。

0 公司成立于1995年
0 注册资金3000万人民币
0 厂房面积40000㎡
0 员工人数3000人左右

01 Business strategy


Goal and desire: to be a first-class modern high-tech enterprise.

Strategic thinking: Change the market orientation to the market-oriented market.

Development concept: Only by doing the best can we become bigger, and strive for excellence and continuous innovation.

Five-year plan: to be the most popular chemical enterprise in China.


02 Business management


Marketing view: dealer profit is enterprise profit, consumer satisfaction is enterprise satisfaction.

Service tenet: fast pre-sales service, satisfactory sales service, comfortable after-sales service.


03 Business management


Management philosophy: serious discipline, self-management.

Employment concept: people-oriented, only use.

Quality concept: The core of the enterprise is manufacturing, quality is the life of the enterprise.


04 Corporate culture


View of people: Being crystal clear, doing things dripping stone.

Team view: sincere cooperation, unity, common development, overall improvement.

Efficiency: Pay attention to efficiency, day after day.

Training: Training is the best benefit for employees.